Picture the scene; one table, one device, one super small area and you can conduct simple, fast and accurate refraction with the new NIDEK table top refraction system – the TS-310. Combining the trusted...
The NIDEK OCT from Birmingham Optical was chosen to undertake screening in parliament this week including London Westminster and Edinburgh Holyrood. After making its way through parliament security, the...
We are SO proud of our team from Birmingham Optical running at the Great Birmingham Run and raising over £4,200 for CHECT (Childhood Eye Cancer Trust). Jane Salway, Liam Gill, Ian Coates, Radhiya Ebraimjee,...
The well-known NIDEK Tonoref III pre-screening device was chosen for the 2017 International Blind Sports Association (IBSA) European Judo Championships sight classification process. The championships...
Offering your patients an enhanced service is becoming more and more important for customer retention. As more practices offer services above and beyond the standard eye test, consumers are continuously...
Offer an innovative service that your patients won’t forget! When a patient walks into their favourite Opticians, they should immediately feel a difference in the experience the practice provides. There...
We talk to Susan one of our company ambassadors in Ireland to find out about her passion for customer service and her love for optics… As many may already know, we have two fantastic service engineers...
Why should practices start thinking about on-site glazing? Customer choice and expectations are increasingly growing with the amount of opticians available to choose from, which is why experience, added...
We listened and we are changing…. Following our customer satisfaction survey at the end of last year we reviewed your feedback in detail and we are delighted to introduce the first phase of changes to...
With the growing number of Opticians for consumers to choose from when it comes to their eye test, it is becoming more and more crucial for practices to ensure they are investing in customer retention...
Champagne was popped as Steve and his four other fellow cyclists stepped off their bikes at the 988 mile mark in John O’Groats. 9 days, 988 miles and every weather condition later, they had completed...
Patients attending for eye examinations are increasingly aware of their ocular health and are often more concerned about specific eye conditions than ever before. Where a practice has the Nidek Retina...