Be Part of our YouTube Revamp
12 September 2024
Exciting news from Birmingham Optical. Our YouTube journey has officially begun and we want you to be a part of it from the start! Whether you're an optical professional or someone who is passionate...
We are the Missing Piece
4 September 2024
We are the missing piece that completes your vision! At Birmingham Optical, we're you one-stop for all things optical. From top-tier equipment and essential accessories to comprehensive service agreement...
Join the NIDEK Family, for less than you think
21 August 2024
Explore the NIDEK RT-3100, NIDEK RT-6100 and NIDEK TS-610! Find the perfect solution for any practice from the NIDEK family tree. The NIDEK family,, sold exclusively in the UK from Birmingham Optical. Want...
Breath Shields now £1 each
13 August 2024
Breath Shields - Attention all optometrists and eye care professionals. We're thrilled to announce a LIMIT-TIME SALE on Breath Shields, now available for just £1 each! Yes, you read that right - protect...
Understanding how having Rb affects how you think and feel
8 August 2024
Some incredibly insightful research form our charity partners over at CHECT that we thought it was important to share with you all. CHECT spoke to Nicola O'Donnell about her CHECT funded research. If...
Volk Lens Summer Sale
5 August 2024
Did you know that we are running our biggest sale of the year, RIGHT NOW? Shop the VOLK SUMMER SALE and elevate your practice with some of the most cutting-edge lenses on the market at an incredible...
Oculomics: a window to the health of the body
14 July 2024
In 2023 medical tech firm Occuity won a business start-up award from the Institute of Physics for its ground-breaking ophthalmic and disease-screening technologies. Alistair Bounds explores the power...
Lens Edging Division visit NIDEK in Japan
1 July 2024
Birmingham Optical visit to NIDEK. It was Great to spend some time with the NIDEK Family at Head Office in Japan 🇯🇵. We felt very privileged to spend time with the Lens Edging R+D team and the...
Last Mini PAC of the Summer
25 June 2024
Naqeeb and Pamela joined Specsavers this weekend on Sunday, to support their last Mini PAC of the Summer. This year we are demonstrating our NIDEK Retina Scan Duo 2 Further to this our team, as always,...
Keeping your Lenses Clear this Summer
24 June 2024
Summer Essential Sale - Lens/ Frame Cleaner 500ml Trigger Spray. Was £4, NOW JUST £2.45! This Lab Lens and Frame Cleaner is a powerful spray cleaner formulated to cut through grease and germs for...
COMING SOON – Occuity PM1
19 June 2024
Occuity PM1 Non-Contact Pachymeter Pre Order Savings! The first of Occuity’s highly anticipated, revolutionary handheld non-contact devices. The PM1 Pachymeter allows central corneal thickness measurements...
PROMO TIME – Lensmeters, save £250!
17 June 2024
It's PROMO time - Exclusive code available now! Get £250 off your next NIDEK Lensmeter. Take advantage of this great offer today. Act fast as this promotion is only available till Sunday 30th June...