Exclusive Brands & Proud Partners

Birmingham Optical – Our Heritage & People

Our Heritage

With over 60 years of experience, Birmingham Optical are positioned as a key supplier in the optical industry. We provide equipment, services and expertise, offering a market leading portfolio at all price points along with unrivalled levels of service.

Our People

The main board have over 100 years of experience in the optical industry. The support and training team includes qualified optometrists, medical photographers, ophthalmologists, dispensing opticians, contact lens fitters and SMC (Tech) qualified technicians enabling us to support your varying business needs at clinical, associate and technician level.

Our Products

Birmingham Optical’s passion for superior quality products and long lasting partnerships is reflected in the brands offered which include NIDEK, Frastema and Keeler. These exclusive partnerships enable us to provide industry leading technology which in turn will enable you to offer the best possible customer experience.

Our Passion

In addition to a passion for superior products we take great pride in the support services provided. We are continually embracing technology allowing us to move our offer forward and create more value for you. We lead the market with training and education supporting your investment for the long term.

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